October 27, 2020

US Google Shopping Ad Performance Metrics: Local Inventory Ad (LIA) Click Share, Jan 1, 2020-Sep 30, 2020 (% of total)

Note

Data was provided to eMarketer by Merkle.

Methodology

Data is from the October 2020 Merkle "Digital Marketing Report Q3 2020." Data is based on activity among Merkle clients in North America during each quarter. Clients included have maintained active campaigns over at least 19 months, not changed campaign objectives or product offerings, and meet minimum ad spending requirements. Merkle is a performance marketing solutions agency.
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