1 Aggregate
First, we gather research from more than 3,000 sources worldwide, including:
- Research firms
- Government institutions
- Audience Measurement companies
- Industry associations
- Academic Institutions
- Major online media platforms
2 Refine
We then filter through the stats and studies we’ve collected based on:
- Reputation and credibility of the source
- Historical accuracy
- Source methodology
3 Analyze
Finally, using these figures along with macroeconomic data, we:
- Create our own proprietary benchmark and forecasts figures
- Add context and perspective to these forecasts based on market trends and interviews with industry leaders